How to improve the visibility of your brand with digital printing

In an ultra-competitive business environment, your brand and signage are often the first (and sometimes the only) visual contact with your potential customers. A poorly visible, dated or unattractive sign loses customers every day. Digital (or digital) printing revolutionizes this: it allows you to create impactful, personalized and quickly updated media, to boost your visibility on the street, in a window or inside your premises.

At Lyautey Print, specialist in large format printing and custom signage, we help merchants, craftsmen and businesses transform their facade and space into real customer magnets. Discover how digital printing can increase your attractiveness and stand out in the long term.

Why rely on digital printing for your brand?

Unlike offset printing (ideal for large static volumes), digital printing excels for modern needs:

• Record speed: No plates or makeready → production in a few hours or days, even for giant formats. Perfect for flash promotions, seasonal changes or urgent openings.
• Total customization: Print individually or in small series, with different designs (e.g.: customer names on event banners, variable QR codes, targeted messages).
• Exceptional visual quality: Vivid and faithful colors (up to 1620 dpi), sharp details, photo-realistic rendering. Ideal for product photos, premium logos or impactful visuals.
• Versatility of supports: Printing on adhesive vinyl, PVC tarpaulin, aluminum dibond, plexiglass, rigid PVC, canvas, microperforated film (for windows), composite panels, etc. UV resistance, weather and durability suitable for exterior or interior use.
• Intelligent savings: No overstock, less waste, controlled costs for small/medium quantities. More eco-responsible than traditional mass prints.
• Instant update: Change your message or design without reprinting everything → maximum savings and responsiveness.

Concrete applications of digital printing to boost your visibility

1. Exterior signs and totems

• Printed dibond or aluminum composite panels: Resistant, lightweight, premium look.
• Cut letters + direct printing or printed background.
• Large format advertising totems for parking lots or sidewalks → visibility at 50–100 m.

2. Impactful windows and storefronts

• Microperforated adhesive films: Let light pass through while displaying large visuals.
• Adhesive strips or window POS: Promotions, opening hours, new products.
• Total window dressing: Transform your facade into an attractive giant poster.

3. Tarpaulins and outdoor kakemonos

• Tarpaulins stretched or hemmed with eyelets: Ideal for construction sites, events, sales.
• Advertising flags or beach flags: Movement catches the eye of passers-by.

4. Impactful interior signage

• Wall panels, printed partitions, POS totems.
• Roll-ups, kakemonos, displays: Orient and highlight your offers.
• Counter or cash register dressing: Strengthen your branding at the point of sale.

5. Temporary or event supports

• Large format posters, floor/wall stickers, printed carpets.
• Decorations for fairs, shows, pop-up stores.

Examples of real impact

• A local store changes its window every month with microperforated adhesives → +25–40% of store visits observed.
• An illuminated sign with dibond printed banner + backlighting → increased nighttime visibility, customers attracted even in the evening.
• Seasonal promotions on large format tarpaulins → boosted attendance during key periods (sales, Black Friday, holidays).

Quick table: which digital support for which objective?

• Maximum street visibility → Stretched tarpaulin / Large format dibond panel
• Attractive showcase → Microperforated film / Transparent adhesive
• Modern interior → Roll-up / Kakemono / Aluminum panel
• Quick event → PVC banner / Beach flag
• Outdoor durability → Direct UV printing on rigid (aluminum, PVC, dibond)

Ready to make your brand irresistible?

At Lyautey Print, we master large format digital printing with the latest generation UV and eco-solvent machines. We offer you:

• On-site or video advice for choosing the right support.
• Realistic 3D mockups before printing.
• Possible installation (adhesives, tarpaulins, etc.).
• Free quote within 24 hours, small or large series.

Contact us today with your dimensions, your logo and your idea: we will transform your facade into a customer magnet!

Discover our other guides for winning printed communication:

• The Benefits of Offset Printing for Small Businesses
• Create a strong visual identity with professional printing
• How to Choose the Right Stationery for Your Project
• The importance of packaging to boost your marketing

Your sign deserves to be seen – make it shine with digital printing at Lyautey Print!